Jesus' command only applies to evangelism.
If Jesus' command only applies to evangelism, then it would be ok to charge for the following:
- Baptism
- Communion
- Entry to church
- Prayer
- etc.
Jesus also did not have just evangelism in mind. The second half of this article covers this objection in depth:
The scope of Jesus' command
Interpreting it too broadly or too narrowly misunderstands Jesus' expectation for ministry.